The N'Kenge Foundation ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your information when you visit nkengefoundation.org, donate to our mission, or interact with our programs.
1. Information We Collect
Analytics & Usage Data (Including Google Signals)
We use Google Analytics to understand how visitors interact with our website and improve our digital presence. We have enabled Google Signals, a feature that upgrades Google Analytics to collect cross-device information. If you are signed into your Google account and have consented to ad personalization, Google associates your visitation information with your Google account. This may include your location, search history, YouTube history, and data from sites that partner with Google, providing us with aggregated, anonymized insights into user demographics and interests. While this data does not personally identify you to us, Google processes it in accordance with its own privacy policies.
Advertising (Google Ads)
We advertise our programs and events through Google Ads, including Google's Ad Grants program for nonprofits. If you reach our website by clicking one of our ads, Google may use cookies or similar identifiers to record that click and to measure whether you then take an action on our site, such as submitting a form, joining our email list, or selecting event tickets. We link Google Analytics to Google Ads so we can review these results in aggregate and improve our advertising. Google processes this data in accordance with its own privacy policies.
Account Information
If you create an account, we collect the personal information you provide, which may include your name, email address, and login credentials.
Donation & Marketing Data
When you make a donation, we collect your email address and payment address.
- Payment Processing: This data is used to process your contribution and maintain records for tax purposes. Payments are handled by our third-party processor (Zeffy); the N'Kenge Foundation does not store full card numbers on its own systems.
- Marketing: We store your email and address to send you updates regarding our foundation's work, upcoming events, and fundraising initiatives.
Embedded Videos
Some pages include videos hosted on YouTube, shown in YouTube's privacy-enhanced mode. The YouTube player loads only when you press play. Once it loads, YouTube may collect information under Google's Privacy Policy.
2. Legal Basis for Processing
We process your personal data based on the following legal frameworks:
- Consent: When you sign up for our newsletter or accept non-essential cookies.
- Performance of a Contract: When you make a donation or create an account, we process your data to fulfill that specific transaction or service.
- Legitimate Interests: For website analytics, advertising measurement, and security, which help us improve our outreach and protect our digital assets.
- Legal Obligation: When we must retain records for tax or regulatory compliance related to donations.
3. Data Retention Period
We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy:
- Analytics Data: Data collected via Google Signals is retained by Google for a maximum of 14 months.
- Donation Records: Maintained as required by law for financial auditing and tax purposes.
- Marketing Data: Retained until you choose to opt out or "unsubscribe."
- Account Data: Retained as long as your account remains active.
Unless a longer retention period is required or permitted by law, we will delete or anonymize your data once it is no longer needed for its original purpose.
4. Children's Privacy
The N'Kenge Foundation is committed to protecting the privacy of minors. Our website is not intended for children under the age of 13, and we do not knowingly collect personal information from children under 13. If we become aware that we have inadvertently collected such data, we will take immediate steps to delete it from our records. Parents and guardians who believe their child has provided us with personal information may contact us using the details below.
5. Data Sharing and Disclosure
We do not sell, rent, or trade your personal information. We may share data with trusted service providers (such as payment processors or email marketing platforms) who assist us in our operations, under strict confidentiality agreements. Google receives the analytics and advertising data described in Section 1. We may also disclose information if required by law to comply with legal obligations, court orders, or subpoenas.
6. Your Rights and Choices
Depending on your location, you may have the right to:
- Access / Update: Request a copy of the data we hold about you or correct inaccuracies.
- Deletion: Request that we delete your personal data.
- Marketing Opt-Out: Unsubscribe from marketing communications at any time via the link in our emails.
- Analytics, Signals & Advertising Opt-Out: Use the Cookie Settings link in our website footer to accept or reject analytics and advertising cookies on this website. Visitors in the European Economic Area, the United Kingdom, and Switzerland start with these cookies off until they choose. For other visitors, these cookies are on unless they reject them. Your choice applies only to this website in the browser you are using. Google My Ad Center is separate: it controls ad personalization across Google, and it does not stop our website from measuring ad clicks. The Google Analytics Opt-out Browser Add-on is also separate: it stops Google Analytics on every website you visit in that browser, but it does not affect advertising cookies. For more information, review how Google uses information from partner sites here.
7. Security
We implement industry-standard security measures to protect your data. However, no electronic transmission or storage method is 100% secure; while we strive to protect your information, we cannot guarantee absolute security.
8. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. The most current version will always be posted on this page with a revised "Effective Date."
9. Contact Us
If you have questions about this policy or our privacy practices, please contact us at:
The N'Kenge Foundation
45 River Drive South
Jersey City, NJ 07310
Email: info@nkengefoundation.org
See also our Terms & Conditions and Accessibility Statement.